Updated review. Previously, I did rate Serra low due to using spot financing. Otherwise, Cody and the team did work with me well on the deal, and I'm very satisfied with the vehicle. I did discuss further with the dealership about spot financing, and the negative impact it can have resulting in legal and liability issues it can create between a dealer and customer. I know, I had been a victim of this practice in an auto purchase years ago. I detailed the impact of this practice, and Serra seemed receptive to the idea of abandoning the practice for ... Read More

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DealerRater - Oct 27, 2025

Updated review. Previously, I did rate Serra low due to using spot financing. Otherwise, Cody and the team did work with me well on the deal, and I'm very satisfied with the vehicle. I did discuss further with the dealership about spot financing, and the negative impact it can have resulting in legal and liability issues it can create between a dealer and customer. I know, I had been a victim of this practice in an auto purchase years ago. I detailed the impact of this practice, and Serra seemed receptive to the idea of abandoning the practice for conventional financing. This will make them more favorable with customers all around.

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Have a low price cars.com but charge $1,995 for "Platinum Protection" and $1,595 for a prep fee. Also have a very high doc fee. Very misleading.

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Great team!!! Everett knew what I needed and made it happen!!! Awesome experience!! Go see these folks tòday....

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We just purchased a used car for our stepson with a limited budget. He lives in Birmingham AL and we live outside Philadelphia PA. Our salesman Lorenzo and his used car manager Johnny Watwood went above and beyond to assist us in making it a nearly flawless purchase. Our first choice in vehicles ended up having a bad transmission with a failure within the the first 24 hours of purchase. They immediately offered a tow truck and loaner car until they could get it figured out. Unfortunately it was going to be too costly to repair so they offered to find ... Read More

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DealerRater - Jan 4, 2023

We just purchased a used car for our stepson with a limited budget. He lives in Birmingham AL and we live outside Philadelphia PA. Our salesman Lorenzo and his used car manager Johnny Watwood went above and beyond to assist us in making it a nearly flawless purchase. Our first choice in vehicles ended up having a bad transmission with a failure within the the first 24 hours of purchase. They immediately offered a tow truck and loaner car until they could get it figured out. Unfortunately it was going to be too costly to repair so they offered to find us another car or a full refund. Because of their honesty, integrity and high value they clearly place on customer service & satisfaction, we had them find another vehicle which the did swiftly and efficiently. Today he drove off in his new used car with a huge smile on his face! I personally have purchased over 60 vehicle in my lifetime and NEVER had such amazing experience with any dealership. Serra Hyundai clearly make the customer their #1 priority and it shows! I highly recommend this dealer, Lorenzo and Johnny for any automotive purchase new or used. You won’t be disappointed. Thank you guys you are outstanding!

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Manager offered me a deal on Nov 30 via text, but I had not driven a Tucson and wanted to be sure I liked driving it. I drove one the very next day. Told them I like it. I didn’t want crossbars and he tried to make me take them but I’m not paying for what I can’t use. And suddenly the deal changed and I would have to take $500 less for my trade in. He totally took back the offer from two days prior. It was very uncalled for, but guys bully women when it comes to ... Read More

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DealerRater - Dec 3, 2022

Manager offered me a deal on Nov 30 via text, but I had not driven a Tucson and wanted to be sure I liked driving it. I drove one the very next day. Told them I like it. I didn’t want crossbars and he tried to make me take them but I’m not paying for what I can’t use. And suddenly the deal changed and I would have to take $500 less for my trade in. He totally took back the offer from two days prior. It was very uncalled for, but guys bully women when it comes to buying a car. It is REAL.

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When my air conditioner conked out in July, Serra Hyundai were able to get me an appointment in 24 hours, a full week sooner than 2 other dealers in town. Ty was very nice, helpful, and helped make my experience excellent. They’ve earned my business from here on.

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If you’re a woman, good luck. You’re going to get the run around! Get accustomed to being left along with no acknowledgement from the sales team. Being lied to about pricing, features and the quality of the vehicle you look at. My finance numbers changed 3 times yesterday! All cars are way more expensive than the online pricing and they will not honor the online pricing. I bought a 2020 Honda yesterday, the lane assist malfunctioned and the car began to steer itself towards the edge of the street. No matter how hard I pulled to try to correct the ... Read More

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DealerRater - Jun 28, 2021

If you’re a woman, good luck. You’re going to get the run around! Get accustomed to being left along with no acknowledgement from the sales team. Being lied to about pricing, features and the quality of the vehicle you look at. My finance numbers changed 3 times yesterday! All cars are way more expensive than the online pricing and they will not honor the online pricing. I bought a 2020 Honda yesterday, the lane assist malfunctioned and the car began to steer itself towards the edge of the street. No matter how hard I pulled to try to correct the steering wheel would not budge. I brought it back to exchange the vehicle under there 3 day “no hassle” return or exchange policy. I’ve been sitting at a pub hight table by myself for 2 hours and no one has yet to help me. I guess they are trying to see if I will just give up and leave. I’ve never in all my 42 years been treated so poorly! Don’t trust a word they tell you!!

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I place this negative review with great reluctance but I feel the Sales Service I was provided was actually demeaning. On 04/08/21 I purchased a vehicle for an agreed-upon price of $33,269.00.Three weeks later I received the Bill of Sale by mail indicating my purchase price was actually $33,969.00, a $700 difference in their favor. I contacted the finance manager Matteo and he requested I send him my purchase agreement that I had worked out with Salesman Joel. I sent that and copies of several Emails indicating the same agreed-upon price. I was told they would look into it to see what could ... Read More

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DealerRater - Jun 4, 2021

I place this negative review with great reluctance but I feel the Sales Service I was provided was actually demeaning. On 04/08/21 I purchased a vehicle for an agreed-upon price of $33,269.00.Three weeks later I received the Bill of Sale by mail indicating my purchase price was actually $33,969.00, a $700 difference in their favor. I contacted the finance manager Matteo and he requested I send him my purchase agreement that I had worked out with Salesman Joel. I sent that and copies of several Emails indicating the same agreed-upon price. I was told they would look into it to see what could be done. Several more follow-up calls yielded virtually no results. Another call to the dealership finally led to a discussion of this issue with a Sales Manager named Nicholas. He expressed regret about the discrepancy and asked me "What it would take to make this go away?". I indicated that since I didn't scrutinize the Bill of Sale adequately there was fault on both sides and we agreed on an even split on the difference of the cost, a $350 remittance would be made to me. Again after a month and several calls to Nicholas, no action was taken. The money was one issue but the unfaithfulness of the sales team was just as disconcerting. I would suggest anyone doing business in this type of environment be very cautious and scrutinize all transactions. It strikes me that this should not have been that major an issue, and they should have reimbursed me the entire amount of $700.00. So to future customers,"BEWARE".

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Positive energy and personalities, great deals and great customer service. I recommend Dominic and the Hyundai team to anyone and we will definitely be back.

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Great service, friendly staff, clean environment, very good knowledge about your vehicle and service. Always keeping you informed on the service of your vehicle. Outstanding

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Very easy process. My salesman was very nice knowledgeable of the vehicles. Finance manager top rate. Very impressive dealership. Clean everyone friendly. Phillip was great

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The person that I met with was very professional and courteous. He listened to my concerns and I wasn't rushed. I'm very satisfied with the quality of service that I received.

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While I went to two dealers prior to visiting Serra Hyundai, they were the only one who could get my deal done. Austin, our sales rep, was excellent. He was professional and never applied pressure, on solutions.

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Best car buying experience that I have had. Great customer service. The process was smooth from the beginning to the end. Thanks Ben and Everett!

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Great salesman Dominic Pena.After two to three days got financed for a 2020 hyundia Sonata se .I tried too give it back On a Monaday evening got on Saturday evening around 8:00pm.Trusville,ALABAMA location

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Friendly staff. Reasonable pricing and they truly want to help you get a car you can afford. I loved Jamie, easy to talk to about my situation and she was very understanding and helped me see all my options.

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The service was excellent and they were able to get our car repaired in the time that they stated and the price that was quoted.

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Maintenance service is very good, people are kind, informative and it was easy to get appointment at a convenient for me time. Summing up- very good

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Everyone is so nice and very attentive. From the follow up call after I made my appointment online to Ty who greeted me by name

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Recently I came in for service & Adam Cleckler took really good care of me! He was informative and professional! Eric Lawson was my salesman here at Serra Hyundai and BOTH of these guys were easy to deal with.

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Everyone was very friendly and helpful! Both the salesperson Joel Hogeland and the finance manager Roderick were able to help in any questions we had. They made the buying process easy!

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Great experience. Very well prepped and knowledgeable. I will definitely refer family and friends to Serra Hyundai. Thanks for everything and I will buy my next car at Serra

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Eric Lawman, salesman, created the best experience I’ve ever had. See him, tell him Drew sent ya. He’s the best and will help you get the best deal.

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Very friendly and efficient. Went over and above to make sure that I received the services needed and got me out as quickly as possible.

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Juan is a nice guy with a good attitude, he was the reason I decided to come back to that dealership and do business. Good job Juan

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Great service! My salesman Michael C. Was great to work with and found me the car I wanted. It was a 2017 Nissan Altima. Great car!

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I enjoyed working with Hyundai and the dealer was great he helped me to get a car cuz I thought I couldn't get how appreciate his service and adjustments that he made an orange for me to get the car I was pleased with his response and his telling them on how to help me I thank you very much

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The salesman Frank Vigil was courteous and helpful. The rest of the staff was friendly and clear with all information. The process was quick, something that I have found is rare.

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The salesperson was awesome! Despite my credit situation and everything, he never made feel like I was just a number. He treated me well and I will forever be grateful the experience.

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I bought from Serra when it was on CenterPoint Highway and was a great experience. Just bought from Trussville location and was an even greater expirence!

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The best thus far! Fast service personable staff, in and out very professional. Would recommend car buying to others and car services. I love this location!!!!

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We scheduled an appt for service work. The staff was professional and we were able to get our car back to us in. Timely manner.

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My service was overseen by a young man named Ty. He was extremely helpful and very kind. I appreciate all that he did. I would consider buying from this dealer.

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The service representative was kind and understanding of my situation. I truly appreciated his attitude and willingness to help. My car was returned in a timely manner and in good condition. The service rep was Ty.

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Great service when I got to the dealer their attention was very quick, helping me with the needs that my car needed it very pleased

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Hello, I must say that my experience was better than I anticipated. I was very much pleased with the service that I received. I qill recommend my family and friends.

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This is the second car that I have purchased from Serra Hyundai. I had a great experience both times with the sales personnel. I have use the Serra Service with both cars and they could not be any nicer. Great group in the service department. Called Ty yesterday and he set me up for an oil change and I was in and out as quickly as possible. Thanks, Ty

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Everyone at Serra Hyundai was extremely helpful and nice! They helped me quickly find the perfect car for me and my lifestyle. It was overall a great experience!

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Great service department. Certified technicians. Clean and nice, well care for. Recommend you to anyone needing their vehicle repaired. Had my truck repaired there also. Technicians need to be added to your list of personal.

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Ty took care of me he was the ABSOLUTE best the only thing I DO NOT LIKE IS WHEN I CANE IN MY HWASLIGHT WAS WORKING AND NOW IT'S NOT.... I didn't complain about it because there is no way that I can prove that they did something incorrect but obviously something went wrong and I didn't realize it until I was pulled over by trussville police...😔

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We appreciate the excellent service provided by the employees at Serra Hyundai. Our vehicle was serviced promptly and professionally. The staff discussed needed maintenance with us.

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I would give Ty Marxen a five star for customer service and always being very professional and helpful with explaining any questions I my have

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I always get wonderful service and they have great salesmen I also love the new location and customer service is awesome . They deserve 5 stars ☺

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I bring my Hyundai for routine maintenance. I never have to worry about being sold something I don’t need. Very professional, courteous and fair.

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Great staff great service clean environment very friendly nice and clean fast service very helpful. The staff is very knowledgeable about updates and service plans

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Work performed was timely and professionally performed. Discounts sent in mail saved me money. Service adviser was friendly and helpful. I will definitely come back for service.

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We were traveling through Alabama when we developed car trouble. We called Serra Hyundai and talked to Adam Clecker. Adam did a great job in letting us know what was wrong with our Santa Fe. The part took 3 days to come in and Adam kept us informed. We are back home in Iowa and very happy with the service we received at Serra Hyundai.

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Quick, friendly service. Waiting area had refreshment and comfortable seating. Would recommend to others to get their car serviced here. Will be back in the future.

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My experience was amazing Jermaine and Everette did amazing job helping me make the right decision. They have a lot of referrals coming their way

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Hello. Everyone was nice and professional. There was coffee, popcorn and sandwiches, donuts for us just in case of a long wait how nice. The customer's and i had great conversation as we waited. We were happy to see that the chairs had plugs for your telephone both ways. Thank you all and have a wonderful day 😃

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I would highly recommend Serra Hyundai. Everyone was very nice, helpful and knowledgeable. If you can talk to Frank he was awesome. Not your typical pushy salesman.

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Found a car I wanted on their website. Had a cash price I was good with and tried to get total so I could get cashiers check. Refused to sell it unless I financed. I refuse to buy it if I have to finance. Guess we will not be doing business. Who does not take CASH?

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Thank to salesman Everette Evans for assisting me and family on this Saturday on the purchase of this vehicle. Thank the manger for getting us financed.

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Had brake service done on the used Mazda CX-5 that I bought at another dealership. Everyone is courteous. The dealership is clean and comfortable.

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Jayson is one of the most helpful service writers I’ve had at the dealership since my first purchase in2010. He always goes a little bit extra to help me, and I’m sure everyone, when I ask him about a problem I may be having. Hopefully he will be there for me for awhile.

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Cole went above the call of duty to help me with a great deal. Jessie stepped in & found me something in my budgtet Rava4 Limited 2007. Its needs a little done on it. The engine light came on & PSC lights

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Oil change needed at the last minute. Took care of it right away. Personnel were great and was ready to in no time. Thank you,

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This was a great car buying experience. My Salesman Cortez King was extremely knowledgable, patient and helpful. I am glad that I stopped by Serra Mazda

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I am very happy with the service provided. I was treated very professionally and kindly. They did a great job overall. Thank you so much!

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Frank was great! He gladly encouraged me to drive several trim models of the CX-5 to make sure I found just what I was looking for. I was able to come back the next business day to have some accessories added and didn’t have to wait long at all. Everyone I came in contact with help make it a good experience. This is my first Mazda. So far I love my CX-5. I wish I had taken a look at Mazda before.

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The staff at Serra Mazda is always great. Very friendly and fast service. The receptionist was very friendly and is always smiling.. I like the way they have lunch for service clients. It's a very welcoming atmosphere.

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Such great service and very friendly faces. Always treated as a top notch guest! Bought my last three vehicles there and considering a fourth one.

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I think they saved me money by repairing faulty headlight wiring as opposed to replacing. One time I came out way cheaper than I expected. 👍

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You need to visit Serra Mazda. Friendly staff, they have answer to all your car needs. Special thanks to Joel who sold this love car. When next you visit Serra Mazda ask of Joel Hogelaannd he will fix your car need.

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Excellent Dealership! Laron Martin and Joel Hogeland are two of the most friendly and efficient sales reps I have worked with. I was pressed for time but these guys did everything they could to make my experience as fast as possible while being thorough as well. I highly recommend!

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I found everyone very polite and not pushy or pressing in any way. I was told I'd get pressured to buy things but not at all! I'm glad I went there.

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The sales reps. LaRon and manager Jesse went out of their way to make sure all my questions were answered and I was getting the best value for my money.

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Me and my family was greeted with a smile at the door my small children was taking care of as we shopped and we was treated very well

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Professional,friendly and finished service in a timely manner.as usual no long wait reviewed full circle service report card and answered all my questions

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Friendly and professional staff that will take the time to explain services and make sure you understand the cost. Will also shuttle you to nearby shopping while you wait.

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I was very pleased with our salesperson Jamie and financial person Roberto. Both were very knowledgeable and courteous. There was no pressure and did all they could to make my purchase pleasurable.

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I bought a brand new 2019 mazda6 from here and everyone was very helpful. I couldn't find the trim and color combination I wanted anywhere nearby. They were able to find me one and get it to me in just a day.

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Jamie was the best Sales person we have ever dealt with! The entire Team got us in and out in a timely manner, and with what we wanted. Listened to details and was just an over all great experience!

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Great experience great people I would buy from here from now on they made it that easy I will definitely tell others Megan Free was great with us and very friendly couldn’t ask for a better experience

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There was no pressure at all during the purchase or finance of my car.. also got a great deal! Highly recommend this dealership! Thank you!

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This is the second car I’ve purchased from Serra Mazda and hands down the best place. Michael and Jamie made this experience very easy and helped me get into the right vehicle for my family. Hands down would recommend this dealership for anyone looking for a new or used vehicle.

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Great dealership! Everyone was friendly and courteous! Cortez took real good care of me. He was excellent on communicating with me and explaining every detail and answering all questions.

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Cortez and Eric worked with me to find the perfect car. They listened and helped me get my payments were I needed them. Go see them!! Thanks Zack for guiding me in the purchase!

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Jayson and Helen were friendly and efficient. The time estimated amount of time given to me for my car’s service by Jayson was as he said. Helen, who did my check out, was friendly and efficient.

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We came in around the first of August. Eric greeted us and let us drive a CX 9. It was what we wanted just the wrong color. So we worked with him for the next couple weeks. He found us the exact one we wanted and had it delivered and added all the extras we wanted. He is a great young man. If you are looking for a car I highly recommend using Eric.

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It didn’t take but a few minutes for my car to be ready; job well done and service rep was extremely nice! Thank you!

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Everett Evans did a fantastic job in informing me of the process of purchasing a vehicle. He was very nice, kind and considerate. He did an outstanding job!!!!!!

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hard working people, here to help people out. it’s as simple as that! serra mazda goes above and beyond and is here to help any and everyone. shout out to Cole!

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Frank Vigil was the best during the whole process. Everyone at the dealership was very professional and knowledgeable. I would definitely buy from them again.

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Everyone was absolutely sweet and helpful! Roberto and Jamie helped me out so much with the first purchase of my car. Everything was explained so thoroughly that I really didn’t have any questions in the end. I loved it!

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Thank Mazda for helping me and my family get the suv 🚙 of my dreams!! It was a hot 🥵 Saturday afternoon, but the Mazda team made sure I leave with something amazing to drive home! The financial department and management worked hard to give my the car note that we wanted to pay. My suv is very smooth drive and very good on gas! Thanks for taking care of all my needs and wants!! I told many about the amazing service I receive there !!!

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My new Mazda3 has been a great car and I have received excellent customer service each time I have taken my car in for servicing. Also, each time get receive a free car wash which is awesome! Thank you shout out to Adam!

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Came in spur of the moment. Had been looking at the CX 5 online. Eric greeted us upon arrival. He was very knowledgeable and helpful. He assessed our needs and found us the perfect one. Highly recommend Eric and this dealership.

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I Got My First Vehicle A Jeep Cherokee 2019 thanks to Magen Josie Free she Did a awesome job with me thanks much love y’all

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Walked in there not expecting to get a new car, and came out with a brand new one with reasonable payments. Frank and Dan did an amazing job helping me find the perfect car. They worked with my budget and got me into a car I never thought I would be able to get. Very kid friendly. Everyone pitched in to help my very bored, upset toddler to keep him happy while doing all the paperwork. So glad I came here!!

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My wife and I were given 100% OUTSTANDING Customer Service by Eric, Megan, Jessie and Roberto. My dad worked in sales at Car Dealerships his entire life and after he retired, I typically cringed when I had to buy a car. However, I can attest that if you want a fantastic and helpful car buying experience, go to this team at Serra!

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Was very professional. Best experience ive had in a long time. I feel the team went above and beyond to assure not only me but all clients were happy. I watched how they treated other clients as well

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Absolute worst customer service from GM Demetrius Thomas and "salesperson" Miracle Harper. Avoid Serra Hyundai Center Point as long as Demetrius Thomas is there. Period.

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Worked diligently to find the perfect car that fit my family. Great customer service, friendly, hard working, smiling faces that want to help please customers.

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Had a great experience at Mazda with Michael Cofield and Roberto Rodriquez. I would highly recommend them both and Serra Mazda. We have been a Mazda owner for 10 years and never had a issue.

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Eric was easy going and laid back. He definitely took his time with me in showing different vehicles! Highly recommend! No pressure in buying any car. Great experience! Thanks! -Julz

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I shopped online for vehicles that I was interested in and contacted the dealership for an appointment. I spoke with Jamie Darrough and set up an appointment for that afternoon to see 3 vehicles that they had. When I arrived we were taken to Jamie. She had the vehicles ready to test drive. I settled on a 2018 Jeep Renegade Sport 4X4. Because I was preapproved, we got through all the paperwork quickly. At no point during our interactions did I ever feel any high pressure sales tactics. Jamie answered all my questions and, I feel, went out if her way to ... Read More

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DealerRater - Aug 10, 2019

I shopped online for vehicles that I was interested in and contacted the dealership for an appointment. I spoke with Jamie Darrough and set up an appointment for that afternoon to see 3 vehicles that they had. When I arrived we were taken to Jamie. She had the vehicles ready to test drive. I settled on a 2018 Jeep Renegade Sport 4X4. Because I was preapproved, we got through all the paperwork quickly. At no point during our interactions did I ever feel any high pressure sales tactics. Jamie answered all my questions and, I feel, went out if her way to make sure I had a good buying experience. I will definitely recommend this dealership to anyone looking for a new or used vehicle. Our finance specialist, Roberto, was equally awesome! Very friendly and explained everything in great detail. Awesome team!

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Whole team was super. 2nd Mazda for me and more to come I am sure. Everett was super to work with on the sales team for sure! Kudos

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Awesome experience! You’ve got to go see frank vigil, never had a good time at a car lot before! Thanks Frank you truly are a gentleman and a scholar.

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I went in desperately needing a car and they went the extra miles and did everything they could to get me into a car that I really liked.

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