Customer Testimonials

Arthur was very helpful

Dezi was so informative and helpful throughout the whole process. She was considerate of my situation and helped moved me into a new vehicle while lowering my payment. 10/10 go see her!

My experience working with Arthur Carlisle was top tier. He reached out to me and I truly wasn’t hopeful, but once I got to the dealership, his customer service was over the top. Great salesman, great guy.

Unacceptable pers

Xavier was phenomenal! He was patient, professional, and very communicative throughout the process. He went above and beyond to help me get approved and made the experience smooth and stress free. I truly appreciate his excellent customer service, grit and dedication. If you visit, ask for Xavier. Highly recommend him for your next car purchase!

Me and Arthur had a great time

Arthur is so funny and we had a good time

Bella was great in guiding me through buying my first car!! Loved my overall experience!

Tim was greatttt check him out yall👍🏽

Arthur was very cool

Arthur is hard working

Bella and Adam were great! When I came in, I knew exactly what I wanted and a budget in mind. Bella listened to me, and though she didn’t have exactly what I came in for, she found something with all of my requests, and I fell in love! Adam was very transparent and communicated well while we worked on the budget. Buying a car can be a tedious process, but they both made it an enjoyable experience. I couldn’t be happier with the experience and my purchase. Serra Hyundai takes good care of their customers, and I will ... Read More

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Google - Nov 3, 2026

Bella and Adam were great! When I came in, I knew exactly what I wanted and a budget in mind. Bella listened to me, and though she didn’t have exactly what I came in for, she found something with all of my requests, and I fell in love! Adam was very transparent and communicated well while we worked on the budget. Buying a car can be a tedious process, but they both made it an enjoyable experience. I couldn’t be happier with the experience and my purchase. Serra Hyundai takes good care of their customers, and I will be a returning one!

Greattttt Arthur was fun

Arthur is great, very personable, and helpful!

Alicia is amazing! She was professional, patient, and attentive. She took the time to answer my questions, explain my options, and make sure I felt comfortable. Her friendly personality made the experience even better! If you’re looking for someone who truly cares about her customers, go see Alicia. Thank you for the excellent service!

Arthur worked hard for me

arthur is fun and we got the job done i’ll be back

Great customer service

Tim was amazing. He is willing to work with you and has the patience to assist you through the process.

Arthur was great

Carlos was very knowledgeable and helpful throughout my car-buying experience! He made sure I understood every step of the process, from the test drive to the paperwork, and was still available to answer questions even after I purchased my car. He was dedicated to making sure I drove off with a car the same day. I had an awesome experience and highly recommend Carlos to anyone looking to buy a car!

Arthur was great

When into this dealership on Tuesday and traded in my car get everything done finance guy I was working with stated that he would have my paperwork in Wednesday morning and my payoff for my trade should be paid by Friday here it is Tuesday again and my paperwork is just getting to the back office and that's only because I called and now they're tell Friday again timing is Not important to this dealership if you want something done on time in a timely manner I'm not sure this is where you want to shop.. needless ... Read More

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Google - Oct 27, 2026

When into this dealership on Tuesday and traded in my car get everything done finance guy I was working with stated that he would have my paperwork in Wednesday morning and my payoff for my trade should be paid by Friday here it is Tuesday again and my paperwork is just getting to the back office and that's only because I called and now they're tell Friday again timing is Not important to this dealership if you want something done on time in a timely manner I'm not sure this is where you want to shop.. needless to say I have to make a payment on a vehicle that I have traded in so that I don't have a late payment which I have never had...please do your research before visiting this dealership Nov 5,2026 Here it is 15 days later and nothing has been done car still not paid off and dealership keeps calling me with one lie after another we're going to get it done and call you back no one has called back yet, someone told me to reach out to someone name Tony I'm going to try that and see if I can get this car paid out now that I've had to make another payment on a car that I traded 15 days ago

I appreciate La’Carlos for helping me get a nice new set of keys. It was 10/10 service and I recommend him to anybody looking to cop something new.

I recommend La’ Carlos if you are looking for a car. Great salesman and he will try his best to work with you. He figured it out for me and he may can do the same for you!!Beyond grateful & blessed.

Great service. Well Managed 👌🏼

The service I recieved from DEZII was amazing!!!!! All service all the way around was amazing and top tier!! I needed help finding a decent car and she got me in something good and reliable! She is amazing!

after i got the car communication is terrible when i reach out

La'Carlos was amazing

Very professional. Straight to the point. Very Fast! Highly recommend if you’re looking for a new ride! Lacarlos is good in my book!

⭐⭐⭐⭐⭐ I had the absolute BEST experience at Serra Hyundai! From start to finish, the entire process was smooth, welcoming, and stress-free. I truly couldn't have asked for a better car buying experience! A HUGE thank you to my salesman, Carrington, who went above and beyond to make sure I was taken care of! He was incredibly kind, patient, knowledgeable, and genuinely dedicated to helping me. He made me feel comfortable throughout the entire process and never made me feel pressured or rushed. His customer service was truly outstanding, and it's clear he cares about his customers! If you'... Read More

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Google - Oct 23, 2026

⭐⭐⭐⭐⭐ I had the absolute BEST experience at Serra Hyundai! From start to finish, the entire process was smooth, welcoming, and stress-free. I truly couldn't have asked for a better car buying experience! A HUGE thank you to my salesman, Carrington, who went above and beyond to make sure I was taken care of! He was incredibly kind, patient, knowledgeable, and genuinely dedicated to helping me. He made me feel comfortable throughout the entire process and never made me feel pressured or rushed. His customer service was truly outstanding, and it's clear he cares about his customers! If you're in the market for a vehicle, I HIGHLY recommend Serra Hyundai, and definitely ask for Carrington! He made what can sometimes be a stressful experience an absolutely wonderful one. I couldn't be happier with my experience and will absolutely recommend him to anyone looking to purchase a vehicle! ⭐⭐⭐⭐⭐

Carlos gave great customer service!!!!! Was very nice customer service was top tier

Tim was good

Great experience

Tim was GREAT!!!

Shane was a great help!! Even me flipping around with my choices, he always thought what I like and what my choices are. He provided great price as well by working with his manager. It was quick sell in 3 days. We all enjoying our car purchased a year ago to this date.

Tim was excellent!!

He was cool , really nice ! Helped a lot

Tim was great

Arthur was fantastic

BESTTTT SALES PERSON EVER!!

Tim was good!!!

Shout out to Carrington at Serra Hyundai in Trussville for going out of his way to get us in a new vehicle. Carrington was knowledgeable, kind, and absolutely fun to work with! He overcame so many obstacles for us, and I can't thank him enough for that. If you need a new car, please go see him! ⭐️⭐️⭐️⭐️⭐️

(Translated by Google) Desire (Original) Dezi

The staff is very professional and knowledgeable.

Good

They sell lemons to people cars I mean the first cars I got from them done the same thing now I have no car at all thanks i’ve had nothing but problems out of every car I got from them. Their service department sucks and their sales been suck and I will keep doing reviews on this till something was done. Are you gonna be done about me getting another car? I’m not playing no more. I’m getting me an attorney.

⭐ 1 star — Disappointed and frustrated I purchased a Volkswagen Tiguan from Serra Hyundai in Trussville about six months ago, and my experience has been extremely disappointing. I have dealt with repeated warning lights, including the EPC and coolant lights, along with an oil leak and other repair concerns. I needed a dependable vehicle for myself and my children, and these ongoing problems have caused unnecessary stress. The oil leak was repaired at no charge, which I appreciate, but that does not erase the other concerns or the frustration of having these issues so soon after purchasing the vehicle. I am still ... Read More

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Google - Oct 12, 2026

⭐ 1 star — Disappointed and frustrated I purchased a Volkswagen Tiguan from Serra Hyundai in Trussville about six months ago, and my experience has been extremely disappointing. I have dealt with repeated warning lights, including the EPC and coolant lights, along with an oil leak and other repair concerns. I needed a dependable vehicle for myself and my children, and these ongoing problems have caused unnecessary stress. The oil leak was repaired at no charge, which I appreciate, but that does not erase the other concerns or the frustration of having these issues so soon after purchasing the vehicle. I am still seeking a clear resolution and dependable transportation. I expected better communication, follow-through, and confidence in the vehicle I purchased. Based on my experience, I cannot recommend this dealership.

Only giving the second star due to the clean welcoming environment I give credit where it’s due and the place was nice however I’m not naming names but sales guy was way too pushy and had a very lowball on my truck no willingness to even try to come up on values or down on theirs or both to make a even loss on both ends! Sales guy didn’t know a lot about the models or trim levels on vehicles to be fair not a lot of people do it’s just appearance levels on vehicles or ... Read More

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Google - Oct 1, 2026

Only giving the second star due to the clean welcoming environment I give credit where it’s due and the place was nice however I’m not naming names but sales guy was way too pushy and had a very lowball on my truck no willingness to even try to come up on values or down on theirs or both to make a even loss on both ends! Sales guy didn’t know a lot about the models or trim levels on vehicles to be fair not a lot of people do it’s just appearance levels on vehicles or upgraded features very pushy about the interest of a vehicle. Kept getting email from one guy and txt from another I’ve done buisness at many dealers over my lifetime wether it be service or a sell but this dealer has to be the worst I’ve ever been a part of so all I can say to anyone is pay attention to your paperwork that they present you because they think they are slick with the numbers

One of the mechanics spit in a drink I left in my car. I will never go there again. It was disrespectful and disgusting. My only regret is not taking the picture before I threw it away.

My 2023 Santa Fe has been at Serra Hyundai's Service Center since July 7 for the same unresolved issues, all while the vehicle is still under manufacturer warranty. It is now August 19, over a month later, and the car is still not fixed. Multiple times now, they've called to tell me the vehicle was fixed and ready for pickup. Each time, I've driven to the dealership, gotten in the car, and found the exact same problems still there before I even left the lot. Wasted gas and time. Most recently they replaced a fuse and told me they tested ... Read More

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Google - Aug 19, 2026

My 2023 Santa Fe has been at Serra Hyundai's Service Center since July 7 for the same unresolved issues, all while the vehicle is still under manufacturer warranty. It is now August 19, over a month later, and the car is still not fixed. Multiple times now, they've called to tell me the vehicle was fixed and ready for pickup. Each time, I've driven to the dealership, gotten in the car, and found the exact same problems still there before I even left the lot. Wasted gas and time. Most recently they replaced a fuse and told me they tested it longer this time, it still failed immediately. Staff here have been personally friendly, but the process has been a serious letdown. I haven’t been provided an update from the dealership in over a week. I was told the dealership would contact Hyundai's technical assistance line for this issue, and when I asked my Hyundai case manager to confirm whether that actually happened, she didn't know. The communication between the dealership’s service department and my case manager has been less than desirable. They’ve provided no new information. Only comments like, “Different repairs” and “vehicle still here.” Extremely dissatisfying response. I've now been told by both the service department and Hyundai's own case manager (on different occasions) to wait a few more days for an update, with no real answers about what's actually being diagnosed or fixed. At this point I've spent over a month without a resolution, driven to the dealership on wasted trips for a car that was supposedly ready, and I still don't have a clear explanation of what's wrong or when it will be fixed. If you're considering buying a vehicle here, be aware of how long a warranty repair can drag on with minimal communication and how many times you may be called in for a "fix" that isn't one.

I purchased a brand-new 2026 Hyundai Elantra SEL Sport and soon started experiencing an irritating buzzing/spray-like noise during acceleration. The sound increased with RPM and speed, occurred mainly in Drive mode, and was much less noticeable in Sport mode. The dealership first told me the noise was coming from the glove box. On a later visit, they acknowledged the noise again but changed their explanation and said the vehicle was “operating as designed” and that nothing could be done. What made this more concerning was that another 2026 Elantra SEL Sport I compared it with did not make the same noise. ... Read More

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Google - Aug 9, 2026

I purchased a brand-new 2026 Hyundai Elantra SEL Sport and soon started experiencing an irritating buzzing/spray-like noise during acceleration. The sound increased with RPM and speed, occurred mainly in Drive mode, and was much less noticeable in Sport mode. The dealership first told me the noise was coming from the glove box. On a later visit, they acknowledged the noise again but changed their explanation and said the vehicle was “operating as designed” and that nothing could be done. What made this more concerning was that another 2026 Elantra SEL Sport I compared it with did not make the same noise. I also opened a case with Hyundai Customer Care, but I did not receive a timely resolution or clear explanation. I genuinely wanted to keep the car, but after repeated visits, inconsistent explanations, and no effective solution, I finally traded it in. Because of this entire experience, I ended up losing approximately $3,000 on a nearly new vehicle. That was extremely disappointing and could have been avoided if the issue had been properly diagnosed and addressed. I expected much better support from Hyundai and the dealership for a brand-new vehicle. I hope they improve how they handle documented customer concerns instead of simply labeling an unresolved noise as “normal.”

Make sure you read the fine print because the finance manager and the salesman will tell you a price they will pay you for your trade in and then on paperwork it’s thousands less and then tell you over the phone that they did give you the agreed upon amount but couldn’t put it on paper.

The service department here is absolutely awful! Their customer service is horrible and they have no sense of even trying to be helpful and act like you're an inconvenience as soon as you enter the door. The entire aura when u walk in is like Ughhh what do want! That very first young lady if she's still in that place is horrible. We took our car in for the paint recall and they made us jump through a million hoops and ultimately made us wait nearly a yr and we'd still be waiting if I hadn't ... Read More

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Google - Jul 18, 2026

The service department here is absolutely awful! Their customer service is horrible and they have no sense of even trying to be helpful and act like you're an inconvenience as soon as you enter the door. The entire aura when u walk in is like Ughhh what do want! That very first young lady if she's still in that place is horrible. We took our car in for the paint recall and they made us jump through a million hoops and ultimately made us wait nearly a yr and we'd still be waiting if I hadn't decided to make an appointment at Hallmark the day we made the appointment at Serra. The customer service was so garbage I decided to have a backup plan and schedule somewhere else. The Hallmark appointment was pretty far off but when it came up they looked over the car then made the dropoff appointment and then had the car ready in maybe 2 weeks. We never did hear anything from Serra. EVER! We'd have to call and they'd give excuses like the shop's service manager quit or whatever. That's not my responsibility! One person quitting doesn't mean a business just falls to pieces! Someone is placed in authority or placed wherever and work still gets done! Months ago I had a recall done at Serra for the Hyundai I have and when my wife went to pick up the one that was painted at Hallmark she asked if mine had any recalls and it showed I had a recall and it was for what I took it in to Serra for! I assume they either didn't do it or someone was inept and didn't enter it into the computer correctly. This place is HORRIBLE AND I 1000% DO NOT RECOMMEND! GO TO HALLMARK! DON'T CONSIDER TAMERON EITHER! THEY'RE JUST AS BAD AS SERRA!

Online price showed a great price. Once there was told it the discount was for military only. This wasn't on any fine print. Then the military discount changed to you had to finance through Hyundai to get the additional $2750 off. Went through a different finance location and now the $1442 dealer discount isn't available. They were selling the car for the MSRP. Totally lying from talking on the phone after taking the car home for a demo. Everything is done over email so now they don't have to face you to lie. If anyone says they got a ... Read More

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Google - Jun 13, 2026

Online price showed a great price. Once there was told it the discount was for military only. This wasn't on any fine print. Then the military discount changed to you had to finance through Hyundai to get the additional $2750 off. Went through a different finance location and now the $1442 dealer discount isn't available. They were selling the car for the MSRP. Totally lying from talking on the phone after taking the car home for a demo. Everything is done over email so now they don't have to face you to lie. If anyone says they got a great price then they were fooled. General manager should be ashamed to allow this and if they respond with the generic " we're sorry your experience didn't go well. Please contact us so we can look into this" or some type of response similar. I have all phone recordings, emails and text messages that prove these claims. Days wasted by lying.

Don't recommend. Read your paperwork very carefully. Don't trust words, trust paperwork

This dealership runs more game than Milton Bradley. They were supposed to pay me for three referrals, each person I referred bought a car not to mention I bought one to in November. Two brand new cars and a used vehicle plus my vehicle totaling four sales so I made the company well over a $100k, they only paid me one of the three referrals fees and promised me the other two after paperwork was done and completed with the financial company, well that was months ago. From December to June and still nothing smmfh if this is the game ... Read More

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Google - Jun 10, 2026

This dealership runs more game than Milton Bradley. They were supposed to pay me for three referrals, each person I referred bought a car not to mention I bought one to in November. Two brand new cars and a used vehicle plus my vehicle totaling four sales so I made the company well over a $100k, they only paid me one of the three referrals fees and promised me the other two after paperwork was done and completed with the financial company, well that was months ago. From December to June and still nothing smmfh if this is the game they run to make sales it’s pathetic on their behalf. If you advertise $100 referral fees for sending customers to your business and they purchase vehicles the least you can do is hold up your end of the bargain if we do our part. $100k made and only $300 to pay out for referral and they won’t even pay up. And they’ve did other people that referred customers to them too and one of them was a female I sent to them and she referred someone that also bought a vehicle and they didn’t pay her either. They get one stars from me only because it wouldn’t let me post it without one. But they deserve no stars on lack of false advertising and professionalism.

Do not get a car with LaCarlos Walker or his finance manager ! First payment was supposedly made by the dealership. I made a payment for 2 months after that just to get ahead. The banks applied it to the month the dealership was supposedly make the first payment making me to fall behind. Chris the finance manager does not answer the phone e after he states “going to get to the bottoms of this “ They are crooked and seems to me and the banks this not there first time doing anyone like this.

Their customer service is so bad you can never get anyone to get you a direct answer to any questions. There Service is even worse my car sit there for 3 days ready and no one ever gave me the courtesy of a phone call to let me know I could pick up my car . After picking it up there were two parts that was supposed to be replaced that they didn’t replace, after I pointed this out to them they told me I would have to make an appointment and bring the car back. This is after they had ... Read More

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Google - May 20, 2026

Their customer service is so bad you can never get anyone to get you a direct answer to any questions. There Service is even worse my car sit there for 3 days ready and no one ever gave me the courtesy of a phone call to let me know I could pick up my car . After picking it up there were two parts that was supposed to be replaced that they didn’t replace, after I pointed this out to them they told me I would have to make an appointment and bring the car back. This is after they had my car for a total of 10 days . I HIGHLY RECOMMEND TAKING YOUR BUSINESS SO WHERE ELSE!!!!

We went to this dealership because we had a great experience with them a few years ago. This time around was horrible. For one we told them what we were looking for in a vehicle. We did go ahead and fill out all the paperwork to see what our buying power was before we started looking at vehicles. Ever vehicle they showed us was not going to do what we wanted it to do. Plus every vehicle they showed us was dirty. I understand that this time of the year the outside of cars are going to be dirty but ... Read More

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Google - Apr 18, 2026

We went to this dealership because we had a great experience with them a few years ago. This time around was horrible. For one we told them what we were looking for in a vehicle. We did go ahead and fill out all the paperwork to see what our buying power was before we started looking at vehicles. Ever vehicle they showed us was not going to do what we wanted it to do. Plus every vehicle they showed us was dirty. I understand that this time of the year the outside of cars are going to be dirty but the inside of them were dirty too like they hadn't been detailed. The one that we did like that they showed us had a low tire and like I said was dirty inside and out. I used the windshield wiper to try to clean the windshield while driving and no windshield wiper fluid in it. When we went inside and looked at the carfaxs on the car it said that the windshield wiper fluid had been filled by them on the carfax. Im not trying to be picky about something stupid but im picking out that it the carfax said they did that and they didnt what else did they say they did and didnt do. We hadn't ate lunch yet (it was around 2ish) so we told them we were gonna go eat while they were getting numbers together for us. The sales person keep acting like she didnt want us to leave and kept telling us it would only take a couple more mins. We did leave cause we were hungry. Then while we were eating they kept blowing up the phone but wouldnt tell us really anything over the phone. We decided not to go back cause we didn't like the experience and the car wasnt well what we were looking for and we didnt like the numbers they finally did kinda give us. But the next day the continue to blow up both mine and my bf phones until I finally had to get a rude before they finally got the hint that no meant no and I wasn't gonna pay for something that the payment were way too much.

Im not sure what's happened to this dealership in the past 3 years since my last purchase but I hope it gets worked out. Way too pushy, blowing my phone up while im at work. The used cars shown to us that were "inspected by certified technicians" were probably looked at by lube techs... idk how you just let a vehicle go to the lot with an ADAS fault light on... sent in our credit apps to see our buying power, wanted to go grab lunch while they ran numbers with the banks and they looked at us ... Read More

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Google - Apr 18, 2026

Im not sure what's happened to this dealership in the past 3 years since my last purchase but I hope it gets worked out. Way too pushy, blowing my phone up while im at work. The used cars shown to us that were "inspected by certified technicians" were probably looked at by lube techs... idk how you just let a vehicle go to the lot with an ADAS fault light on... sent in our credit apps to see our buying power, wanted to go grab lunch while they ran numbers with the banks and they looked at us the same way epstein island residents would look if they seen 2 kids trying to escape. Dont get me started on the phone calls today. Blew my phone up while I was at work today while I was trying to deal with a customer.

Husband went in with a paid off 2022 charger came out with a truck (older diesel) and a check in the test drive JUSTIN ELLIS was the sales guy and took the test drive with my husband while on test Drop the truck cut off and Justin Ellis assured my husband that the truck would be fixed before he picked it up. We picked it up within 24 hours. It was back on a tow truck headed to Ford because This Hyundai dealership promised the truck would be completely fixed before purchase $17,993 And they did not hold up their end of the ... Read More

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Google - Apr 16, 2026

Husband went in with a paid off 2022 charger came out with a truck (older diesel) and a check in the test drive JUSTIN ELLIS was the sales guy and took the test drive with my husband while on test Drop the truck cut off and Justin Ellis assured my husband that the truck would be fixed before he picked it up. We picked it up within 24 hours. It was back on a tow truck headed to Ford because This Hyundai dealership promised the truck would be completely fixed before purchase $17,993 And they did not hold up their end of the bargain we have now been almost 2 months without the truck nothing to resolve it instead Justin Ellis decided to try to win his way another sale and take the truck as a "trade-in" And then also try to trade in another car that we owned without permission when the deal was finally done. He asked if we had keys to send Car we said that was not part of the agreement so would that being said on a $17,000 buyback they wanted us to pay $26,000 and fees and interest on a whole Nother car... I would be very careful dealing with this specific dealership. I would be careful with dealing with Justin Ellis as a sales rep. I would be careful all around. There's nothing but snakes that work here. Finally, after almost 2 months of dealing with Justin Ellis, we finally got our phone call answered by a higher up to get the ticket on the truck at Ford paid because they denied work that needed to be done on it before it was even taken off the lot. The reason why I had to go to Ford is because 'Hyundai did not have a diesel mechanic like Justin Ellis said so it had to be sent Ford. Our personal experience has been one of the worst I have ever had in a dealership if I could give them - 10 stars, I would. The only person I give credit to is whoever My husband talked to today that said they would get it fixed, which in fact was never told to the higher up they were only told about the trade-in But never about the ticket that just need to be paid at the Ford dealership. EDIT. Not to mention a few hours after I posted my review a few days ago JUSTIN ELLIS called to have it taken down. Basically trying to silence us on how our experience went. Which I have a recording of. Just beware.

Inquired about a car that my sister had found via carfax’s website. Got two responses both stating that the vehicle was still on the lot, one even offering a test drive. I made an appointment for that same afternoon. When we arrived we were told that it had been sold the day prior — not within the hours that had passed since I had communicated with anyone via text — it had already been sold before I even inquired. I don’t appreciate having my time wasted, and I especially don’t like being baited to the lot with deliberate lies.

They had a vehicle listed as being there, when I got there was told it wasn't there and wasn't on their inventory then tried to direct me towards something more expensive.

The service center here has horrible communication, to receive any updates about my vehicle I had to initiate all communication myself. I highly recommend taking your car elsewhere for service.

Purchased a 2022 Ram . The next day the service fuel filter came on. Immediatly called the dealer as this should have been taken care of in the service of the vehicle. They paid half AFTER marking up the filter 200%. Worst service ever..would not and will not recommend to any of my family or friends. I believe in honesty and integrety...not false service claims and customer being footed with the bill.Do better.

Shady Negotiation Tactics & Constant Number Games — Avoid This Dealership Salesman Brent his coworker Shannon (not totally sure of the name?) were who “assisted” me. I went in on February 21, 2026 to buy a 2022 Jeep Grand Cherokee L Summit (Velvet Red, 37k miles) that was listed as a “Good Deal” on Cars.com for $34,795. I was pre-approved, ready to buy today with $10,000 down, and remained completely calm and polite the entire time. After hours of back-and-forth, they refused my reasonable counter (remove the optional $1,995 Platinum Package, waive the $1,495 prep fee—prepped by leaving the vehicle filthy and with bald tires , and ... Read More

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Google - Feb 21, 2026

Shady Negotiation Tactics & Constant Number Games — Avoid This Dealership Salesman Brent his coworker Shannon (not totally sure of the name?) were who “assisted” me. I went in on February 21, 2026 to buy a 2022 Jeep Grand Cherokee L Summit (Velvet Red, 37k miles) that was listed as a “Good Deal” on Cars.com for $34,795. I was pre-approved, ready to buy today with $10,000 down, and remained completely calm and polite the entire time. After hours of back-and-forth, they refused my reasonable counter (remove the optional $1,995 Platinum Package, waive the $1,495 prep fee—prepped by leaving the vehicle filthy and with bald tires , and drop the $995 doc fee to the Alabama average of $400). Instead they only took $2,000 off “overhead,” offered me a laughably low $3,100 for my trade (which I declined), and then kept moving numbers around — taking from one line and adding to another — so the out-the-door price magically stayed almost the same at $38,889. They would not remove the optional Platinum Package even though it’s clearly marketed as optional and mostly consists of one-time perks I would rarely use. I kept being told well we’ve already removed $2000, so you must keep the platinum package. The platinum package is full of things like massages, pedicures and breakfast and has very little to do with actual warranty work on the car. Every time I pointed out the math, they came back with the exact same bottom line in a different column. The entire experience felt dishonest and intentionally hassling from start to finish. I left without buying because it was obvious the goal was to wear me down rather than give a fair deal. If you’re thinking about doing business with Serra Hyundai in Trussville, save yourself the headache and go somewhere else. The sleazy number-shuffling and refusal to remove optional add-ons is not how a reputable dealership operates. Plenty of other places will treat you with respect and transparency.

Horrible customer service and answering service. They don’t follow up on anything with service. Would never do business with them again.

Time to complete final paperwork took 2 hours for a cash transaction on purchase. Follow up on status on when we can pickup vehicle not to impressive!! Detail on vehicle was not very good too.

Disappointed in my experience here today. Saw a car for a good price listed on Edmund's website. This location is 2 hours away from where I live, so I called the dealership the day I wanted to purchase and verified that the details and that the car was still available. Me and my wife drove down (in seperate cars because we were considering trading in a car) to arrive for our appointment 3 gours later only to be told the car with the great price had just been sold that day. Classic dealership bait and switch. They of course did have ... Read More

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Google - Jan 10, 2026

Disappointed in my experience here today. Saw a car for a good price listed on Edmund's website. This location is 2 hours away from where I live, so I called the dealership the day I wanted to purchase and verified that the details and that the car was still available. Me and my wife drove down (in seperate cars because we were considering trading in a car) to arrive for our appointment 3 gours later only to be told the car with the great price had just been sold that day. Classic dealership bait and switch. They of course did have the next model up, which was 30k instead of 24k. And they did have another car which was more expensive and higher mileage. No offer to match the price of the car that was allegedly sold out from under us. I attempted to negotiate for the slightly more expensive car, but it was the same old stupid dealership games: wait 20 minutes while the sales person goes in the back to talk to the sales manager, they come out with an offer that is much more than you are willing to pay. Tell them what you'd like, they come back and drop the price a little. I eventually shook hands and left, wasted my Saturday. If you're not local, don't waste your time driving here. Experiences like this are why Carmax, Carvana, etc are growing in popularity. Oh well.

Don't deal with salesman Zack Mac!!! He's a joke!! He's lies a lot ! Took my business elsewhere!

My experience with Eric was extremely disappointing and honestly felt misleading from start to finish. He allowed me to take the vehicle off the lot early without clearly explaining the implications, and when I confronted him about this — *and* the fact that the truck was sold to me with a potentially irreversible smoke smell — he showed zero understanding. Instead, he became defensive and dismissive. In front of Malik, he even told me not to contact him again, as if I would reach out to finance for anything other than finance-related issues. His exact responses were, “I didn’t think I ... Read More

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Google - Nov 28, 2025

My experience with Eric was extremely disappointing and honestly felt misleading from start to finish. He allowed me to take the vehicle off the lot early without clearly explaining the implications, and when I confronted him about this — *and* the fact that the truck was sold to me with a potentially irreversible smoke smell — he showed zero understanding. Instead, he became defensive and dismissive. In front of Malik, he even told me not to contact him again, as if I would reach out to finance for anything other than finance-related issues. His exact responses were, “I didn’t think I needed to tell you that,” and “Sorry you feel that way,” which only showed how unwilling he was to take accountability. I later fact-checked what he said and while he was partially correct, his attitude, rudeness, and lack of professionalism were unacceptable. It’s interactions like this that push people away and make dealerships look shady. I expected honesty and basic respect — neither were provided.

Zack the predatory salesman over here trying to jack the price on a used vehicle 20k is wild. When I asked him why it’s over priced and showed him a brand new one is cheaper he scoffed. I won’t be purchasing a car here.

I purchased a used VW from Serra. I took it in the next day to have the oil changed and there was no oil cap, so I had to buy one. The car leaks so much oil that it is not drivable. The engine obviously needs some major work to fix the oil leak. After I posted this review, I heard from a couple of people from the company. They said they would get back to me. When I didn't hear from them for a couple days, I tried calling (for 3 days in a row). The number was answered ... Read More

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Google - Nov 13, 2025

I purchased a used VW from Serra. I took it in the next day to have the oil changed and there was no oil cap, so I had to buy one. The car leaks so much oil that it is not drivable. The engine obviously needs some major work to fix the oil leak. After I posted this review, I heard from a couple of people from the company. They said they would get back to me. When I didn't hear from them for a couple days, I tried calling (for 3 days in a row). The number was answered by a machine that said the messages were full. I contacted someone who had texted me. Two days later I got a text saying I had bought the car "as is" so any problems with the car were my responsibility. Before I bought the car I did the usual checks and found the car had no brake lights and the hatch on the back didn't work. They were going to sell me a car that someone had traded in without ever checking it out. Basically, they were selling me someone else's problems. But they did offer to have their service department fix the oil problem - for a charge of course. I ended up paying my mechanic $700 to fix the oil problem. Any company that would sell a trade-in without checking it out should have their license revoked.

bait and switch. called about a cheap car add i seen, just looking for something to drive while transmission in truck is rebuilt. verified price and mileage, then non stop calls till they convince me to come today for the car, i get there and wouldnt you know the car is sold already but heres some shittier cars at 2 or 3 times the price. wasted a trip and put more strain on my trucka torque convertor thats already going, hence the need of the car.

Don't text me Don't email me again Don't call me again I'm done with y'all. Y'all are a rid off and lier and this is why I'm in the situation that I am in because of Hyundai dealership trade my last car in with a high balance and now I'm having a high balance and equity I hate Hyundai dealership rude my life . I'm tired of y'all fake lies and telling people with these fake emails and soon you come in it's all lies so leave me alone and ... Read More

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Google - Nov 2, 2025

Don't text me Don't email me again Don't call me again I'm done with y'all. Y'all are a rid off and lier and this is why I'm in the situation that I am in because of Hyundai dealership trade my last car in with a high balance and now I'm having a high balance and equity I hate Hyundai dealership rude my life . I'm tired of y'all fake lies and telling people with these fake emails and soon you come in it's all lies so leave me alone and never reach out to me again I'm done with y'all for good . You take the trade in and add it to the new car and claim y'all pay it off. But don't and I will have a high. Balance and high interest rates and principles balance and no one with take the trade in with high equity and this is a joke y'all need to stop doing this all dealership not just Hyundai and lies you tell people to come in and false hope and pull your credit and it's on your report for years just not right.

Updated review. Previously, I did rate Serra low due to using spot financing. Otherwise, Cody and the team did work with me well on the deal, and I'm very satisfied with the vehicle. I did discuss further with the dealership about spot financing, and the negative impact it can have resulting in legal and liability issues it can create between a dealer and customer. I know, I had been a victim of this practice in an auto purchase years ago. I detailed the impact of this practice, and Serra seemed receptive to the idea of abandoning the practice for ... Read More

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DealerRater - Oct 27, 2025

Updated review. Previously, I did rate Serra low due to using spot financing. Otherwise, Cody and the team did work with me well on the deal, and I'm very satisfied with the vehicle. I did discuss further with the dealership about spot financing, and the negative impact it can have resulting in legal and liability issues it can create between a dealer and customer. I know, I had been a victim of this practice in an auto purchase years ago. I detailed the impact of this practice, and Serra seemed receptive to the idea of abandoning the practice for conventional financing. This will make them more favorable with customers all around.

Read at DealerRater

They posted a CAR PRICE on their website, but when I got there, they wanted to add another $4500 in EXTRA dealer FEES!!! Avoid them.

10/4/25:Everett made this the best car buying experience anyone could ask for! Highly recommend, 10/10! Thank you, Everette!! UPDATE 10/28/25: I was bamboozled. This actually turned out to be the worst car buying decision ever and I regret using this dealership to purchase. I was not given all documentation upfront. I've gotten the run around about repairs...Yes, multiple repairs (that a certified preowned vehicle shouldn't have this early into a purchase), and I have been told different things as far as if the car is a certified pre owned or a certified select. I was also told and given ... Read More

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Google - Oct 4, 2025

10/4/25:Everett made this the best car buying experience anyone could ask for! Highly recommend, 10/10! Thank you, Everette!! UPDATE 10/28/25: I was bamboozled. This actually turned out to be the worst car buying decision ever and I regret using this dealership to purchase. I was not given all documentation upfront. I've gotten the run around about repairs...Yes, multiple repairs (that a certified preowned vehicle shouldn't have this early into a purchase), and I have been told different things as far as if the car is a certified pre owned or a certified select. I was also told and given car fax that stated this was a 1 owner vehicle and I have reason to believe that it was not. I was deceived into a sale that has caused me nothing but problems including having me on the side of the road with my kids for 3hrs waiting on a tow truck because the engine on my certified pre owned vehicle ran hot 6 days into the purchase. Vehicle is still currently in the service department. Purchase with caution. Just because they are nice doesn't mean that they have your best interest at heart when it comes to what you purchase. Changing my rating, 0/10 would NOT recommend.

Said they would clean the car. Made us wait a long time. The car wasn't cleaned at all. Had to clean it myself later. Bought the car with cash. They double-charged my one-time-charge purchase. Threw me a phone number and attempted to get me on a goose chase for $20k+ in cash. Had to demand to see the manager, and finally got them to sign a check for me had to come back next day to pick it up. This was a total of 3 round trips to settle my car purchase and get my $20k+ back. The 3 round trips ... Read More

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Google - Aug 31, 2025

Said they would clean the car. Made us wait a long time. The car wasn't cleaned at all. Had to clean it myself later. Bought the car with cash. They double-charged my one-time-charge purchase. Threw me a phone number and attempted to get me on a goose chase for $20k+ in cash. Had to demand to see the manager, and finally got them to sign a check for me had to come back next day to pick it up. This was a total of 3 round trips to settle my car purchase and get my $20k+ back. The 3 round trips was a total of 12hrs worth of driving.

Took 7 hours to get the car deal to actually happen. Sold me a 2 year old car with a battery that died in less than 2 months in and said aw thats too bad. Absolute dogwater, dishonest dealership that doesn't deserve your money or time. I'll be sure to tell people to avoid this place like the plague.

This place has predatory selling practices. Do yourself a favor and shop for a car anywhere else.

If it was possible to give a negative review I would. I have purchased 3 cars within my family and two referrals here. I have had major issues ever since purchasing the last car in November. Repeated lack of care and communication between service centers and management. To my car failing and being told there’s no warranty on it. When I was highly adamant about the coverage of the cars at purchase. Being lied to to close a sale is vile. Especially when coverage ca be purchased at an affordable price. Repeatedly my car wasn’t serviced while it was ... Read More

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Google - Jun 27, 2025

If it was possible to give a negative review I would. I have purchased 3 cars within my family and two referrals here. I have had major issues ever since purchasing the last car in November. Repeated lack of care and communication between service centers and management. To my car failing and being told there’s no warranty on it. When I was highly adamant about the coverage of the cars at purchase. Being lied to to close a sale is vile. Especially when coverage ca be purchased at an affordable price. Repeatedly my car wasn’t serviced while it was at this location. To being told its my engine to them being told some how its my tire. My car being kept for over a week for a “new transmission” to it being plastic hooks. I would genuinely beg you to do service literally anywhere else. One of the other cars was sent for a service and came back with NO OIL in it at all… DO NOT DO ANY BUSINESS HERE

I was contacted by Serra Hyundai to sell or trade my Venue car in at the same monthly rate because they were in need of used cars. I said I'd only be interested if they could upgrade to a SUV and provide that deal. They assured me it could happen. Once I came in, they offered me a trade to a Tuscon for 2.5 times more than my monthly payment. Then they tried to sell me a 5 year old Kona for twice the length of my current loan. I just looked online and found a 2031 Tuscon for the same price ... Read More

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Google - Jun 26, 2025

I was contacted by Serra Hyundai to sell or trade my Venue car in at the same monthly rate because they were in need of used cars. I said I'd only be interested if they could upgrade to a SUV and provide that deal. They assured me it could happen. Once I came in, they offered me a trade to a Tuscon for 2.5 times more than my monthly payment. Then they tried to sell me a 5 year old Kona for twice the length of my current loan. I just looked online and found a 2031 Tuscon for the same price they were trying to sell me the Kona. I told them Im not playing games and to give me their best deal. They refused to go further. What a complete waste of time.

Don't do it

Attempted to do business twice Dealer fees outrageous

My husband and I went in to buy a new Hyundai. My husband test drove and we settled on one that we liked. We negotiated a deal and came to a final out the door price. We told them that we found our own financing. They said that we had to finance with them. When we refused their financing because we wanted to use the financing that we already had they refused to sell us the car. I DO NOT recommend this dealership.

If you're a woman watch out.

I was automatically subscribed to an “Exclusive offer for you” email. I have never visited this dealership or owned a Hyundai. I don’t know how they obtained my email address.

Hyundai Elantra Limited 2024 hybrid. All in order 1. After 2 months the plastic on the steering wheel started to rub off and turn black 2. After 3 months the side pockets just came off (they had a couple bottles of water in them in the summer ). 3. Punctured the wheel. The pump that came with the kit is defective and can not be used in an extreme situation ! It must be checked personally and each person. There is no hope for it ! 4. 5 months. The vibration that is built into the steering wheel of the car began to make loud unpleasant sounds.

Absolutely horrendous. I'm getting my service records and transferring away today. They sold me a lemon, when I traded in the lemon, they put me in a new car after 9 hours of negotiations where they tried to give me the worst possible deal. Hours of back and forth finally resulted in a deal. Mind you, this was after over a month of my car being in the shop, being called in to pick it up, arriving twice only to find that problems persisted that they couldn't fix. After this ordeal on a new car, I foolishly decided to ... Read More

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Google - Dec 27, 2024

Absolutely horrendous. I'm getting my service records and transferring away today. They sold me a lemon, when I traded in the lemon, they put me in a new car after 9 hours of negotiations where they tried to give me the worst possible deal. Hours of back and forth finally resulted in a deal. Mind you, this was after over a month of my car being in the shop, being called in to pick it up, arriving twice only to find that problems persisted that they couldn't fix. After this ordeal on a new car, I foolishly decided to purchase again. My car, when we purchased, had a small ding in the door we discovered while on the lot. We were told this could get handled no problem, just to come back in. We returned to get the spot repaired at the end of December (we weren't told there was a 30 day limit), and the sales manager told us in the documentation it specified a 30 day window. So after leaving me without my car for over a month while it sat in the shop, unrepairable, after calling me down twice, wasting my gas and time, they compound the issue with this mess. We are done with this place. Buyer beware! We will never do business here again.